Brim Analytics Privacy Policy

 

Effective Date: March 14, 2025

Last Updated: March 14, 2025

Version: 2.0

 

Thank you for choosing Brim Analytics (“Company,” “we,” “us,” or “our”). We understand the importance of privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our software platform (the “Service”).

 

By using our Service, you acknowledge that you have read and understood the practices and policies outlined in this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must refrain from using our Service.

This Privacy Policy excludes any Protected Health Information covered by the Health Insurance Portability and Accountability Act (“HIPAA”) provided to Brim Analytics by clients through the use of the services. For more information on our HIPAA practices, please contact us.

  1. Information We Collect
    1. Information You Provide to Us
      1. Account Registration: When you create an account, you may provide information such as your name, company name, email address, phone number, and password.
      2. Payment Information: If you purchase a subscription or make a payment, we (or our third-party payment processors) collect billing details such as credit card number, account information, billing address, and other necessary payment information.
      3. Customer Support: If you contact us for support, we may collect information about your account, your usage of the Service, and any other information you choose to provide to assist with the support matter.
    2. Information We Collect Automatically
      1. Usage Data: We automatically collect information about your interactions with the Service, including the pages or features you use, the time and date of your visits, and other diagnostic data.
      2. Device and Log Information: We collect information about the devices you use to access our Service, including IP addresses, operating system details, browser type, and hardware settings.
      3. Cookies and Similar Technologies: We use cookies and similar tracking technologies to track your activity on our Service and store certain information.
      4. Analytics. We use Google Analytics to ensure site functionality and improve the Service. This software may record information such as how often you use the Service, and aggregated usage, performance data, app errors and debugging information. Google Analytics may combine and use data collected through your use of the Service with data they collect over time and across different websites for their own purposes. You can learn about how Google collects and processes data at https://policies.google.com/technologies/partner-sites. You can learn about the controls Google offers to manage the collection and use of your information at https://policies.google.com/privacy.
    3. Information from Third Parties

We may receive information from third parties such as business partners, analytics providers, or publicly available sources. If you integrate your use of our Service with third-party applications or platforms (e.g., single sign-on software), we may collect information that is authorized by that application’s settings.

  1. How We Use Your Information

We use the information we collect for various purposes, including:

  1. To Provide and Maintain Our Service: We use personal information to register your account, process payments, and ensure the functionality of our Service.
  2. To Communicate with You: We may send you administrative emails, technical notices, updates, and security alerts, as well as information about changes to our terms and policies.
  3. To Personalize User Experience: We analyze your usage to tailor the features and content to you and to improve the overall performance of our Service.
  4. To Provide Customer Support: We use information to respond to your queries, resolve technical issues, and improve customer service.
  5. For Analytics and Improvement: We may use aggregated or anonymized data for internal analysis to understand usage trends and improve our Service’s features and user experience.
  6. To Enforce Our Terms and Policies: We may use your information to investigate and prevent fraudulent transactions or unauthorized activities, including potential violations of our Terms of Service.
  1. Responsible Use of Artificial Intelligence

As part of our ongoing commitment to innovation and user experience, Brim Analytics may employ artificial intelligence (AI) or machine learning technologies within our Service. We are dedicated to ensuring that our use of AI is transparent, ethical, and respectful of your privacy.

  1. Purpose of AI Use
    1. We may use AI to analyze product usage patterns, improve Service functionality, recommend relevant features, or streamline customer support interactions.
    2. Any AI-driven functionality is designed to enhance your experience, offer personalized insights or assistance, and make your work more efficient
  2. Data Minimization and Anonymization
    1. We will not use your personal information to train and refine our AI models.
    2. If personal data is involved in AI processing, we take steps to ensure compliance with applicable data protection and privacy laws, including using technical safeguards like encryption and access controls.
  3. Transparency and Accountability
    1. We strive to clearly communicate when AI systems are used to process your data and what that means for you.
    2. We structure our AI initiative to ensure they align with our core principles of fairness, accountability, and ethics.
  4. Limitation on Third-Party Sharing
    1. We do not sell your personal data for AI training by third parties.
    2. Any sharing of data with service providers or partners for AI-related purposes is governed by strict contractual obligations that uphold confidentiality and data protection requirements.
  5. Your Rights and Choices
    1. If you have questions or concerns about our AI usage, please see the Contact Us section below to reach out to us.
  1. How We Share Your Information 

We do not sell your personal information for monetary consideration. However, we may share your information in the following ways:

  1. Service Providers
    1. We may share your information with third-party vendors, consultants, and other service providers who perform tasks on our behalf, such as payment processing, data analysis, customer support, and email delivery.
  2. Business Transfers
    1. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business by another company.
  3. Legal Obligations
    1. We may disclose your personal information to comply with legal obligations (e.g., in response to subpoenas, court orders, or other legal processes), or to protect our rights, property, or safety or that of others.
  4. With Your Consent
    1. We may disclose your personal information for other purposes with your consent.
  1. Data Retention and Transfers

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize your personal data once it is no longer needed for the purposes for which it was collected.

If you are located in the European Economic Area (“EEA”) or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information to a country or jurisdiction that does not have the same data protection laws as your jurisdiction, as disclosed in this Privacy Policy.

  1. Data Security

We implement administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We employ encryption when your data is transmitted over the internet and ensure appropriate security measures are used when we store your data.

  1. Your Privacy Rights
    1. Depending on your jurisdiction, you may have the following rights regarding your personal information:
      1. Access and Correction: You may have the right to access the personal information we hold about you and request corrections or updates.
      2. Deletion: You may have the right to request that we delete your personal information.
      3. Data Portability: If you request a copy of your specific personal information then we will provide it in an easily accessible format.
      4. Opt out of Targeting Advertising, Sales, or Profiling: You may opt-out of our use of your personal information for targeted advertising, sales, or profiling in furtherance of decisions that produce legal or similarly significant effects. Please note that we do not use information collected about you for these purposes at this time.
      5. Objection to Processing: You may have the right to object to the processing of your personal information, ask us to restrict processing, or request portability of your data.
      6. Withdraw Consent: If we collected and processed your personal information with your consent, you can withdraw your consent at any time.
      7. Opt Out of Marketing Communications: You can opt out of receiving marketing communications by following the unsubscribe link or by contacting us directly.

To exercise your rights, please contact us using the details provided in the Contact Us section. We will respond to your request as required by applicable data protection laws.

We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

If we deny your rights request, you have the right to request an appeal of our decision. To initiate an appeal, follow the instructions provided in the communication denying your request, or contact us at the information provided in this Privacy Policy.

You have the right to not experience discrimination from us for exercising the rights listed in this section. What we mean by discrimination is denying you access to our Service or limiting the quality of our Service. However, limiting use of, or deleting, your personal information may restrict the purposes or uses that rely on that information.

  1. Third-Party Websites and Services

Our Service may contain links to third-party websites, plug-ins, or applications that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We do not control, and are not responsible for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policy of every site you visit.

  1. Cookies and Similar Technologies
    1. We use cookies and similar technologies to collect information about your use of our Service. This information helps us remember your preferences, understand how you interact with our Service, and customize our marketing.
    2. You can control cookies at the browser level. If you reject or delete cookies, some features of our Service may not function properly.
  2. Do Not Track Signals

CalOPPA requires us to let you know how we respond to web browser Do Not Track (“DNT”) signals. DNT is a privacy preference you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. Because there currently isn’t an industry or legal standard recognizing or honoring DNT signals, we don’t respond to them at this time.

  1. Children’s Privacy

Our Service is not directed to individuals under the age of 13, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately, and we will promptly take steps to delete such information.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective when we post the revised Privacy Policy on our website or otherwise provide notice. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of our Service after any changes to this Privacy Policy constitutes your acceptance of such changes.

  1.  Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data collection and processing practices, please contact us at:

Brim Analytics Privacy

Nashville, Tennessee

support@brimanalytics.com

 

We will do our best to address and resolve any issues or concerns you may have.